
ABOUT US
OUR MISSION
At Paraíso International, we believe in a world where fashion is not simply an expression of an individual’s taste, but a conscious decision to be made by consumers that alters the world around them. Our mission is to provide an ethical, environmentally sustainable, and appealing alternative to the garments produced by the harmful and unethical practices of the modern fashion industry that much of the clothing today stems from. With aesthetically complex designs, luxurious materials, and a carbon-zero approach, we are redefining what it means to an environmentally-friendly apparel brand. Our pieces are our art, and our art transcends tends—the artwear we offer resonates with the conscious consumer and gives power back to the person. Paraíso International offers a choice more than anything else.
Paraíso International seeks to lead by example in the fashion industry. We are committed to sustainability, quality, and empowerment. In our production, we seek to leave the planet better than we found it. All aspects of our process, from the farms where the cotton that stitches our blanks is harvested, to the truck that brings our wearers their eloquently constructed garments leave the lowest footprint compatible with our business model. In this sense, we aim for sustainability. In our design process, we seek to provide our wearers with comfortable, durable, and artistic clothing items. In this sense, we aim for quality. In our sales, we seek to offer a choice—a choice to do right in consumership by buying ethical and sustainable merchandise. We seek to give power back to our community, the power to make change with their stylistic choices. In this sense, we aim for empowerment.
We desire to lead humanity to overcome environmental adversity. We desire to be part of an environmental rebirth. We desire to spread the recognition that our environment is the only thing pure on this planet. In our journey to forge a better world, we are dedicated to executing our mission ethically, safely, and responsibly, which is why we are completely transparent about our various business practices, including our supply chain, our design and construction process, as well as our contributions to the planet.
At Paraíso International, we are more than a clothing brand. We are an agent of change. Our mission is to empower individuals to truly make a positive impact with their fashion choices. We aim to better our world by providing a sustainable and ethical alternative to fast fashion. Every purchase is a step towards a world where style and responsibility coincide. Join us in our journey, as we seek to lead by example in our industry, towards a better world.
OUR NAME
Paraíso
“Paraíso” is the Brazilian Portuguese translation of the English word “paradise.” We believe that Earth is a paradise, and in that sense, we find that the highest form of this idyllic state can be found in the most dense forest in the world, the Amazon Rainforest. Untouched. Biodiverse. Beautiful. The Amazon Rainforest. Nearly 60% of the Amazon Rainforest lies in the Northern states of Brazil. In representation of our appreciation for the natural beauty of the world, the divine aspect of our earthly paradise, we use the Portuguese translation of the word “paradise.”
International
The “International” in our name refers to our belief that every square inch of land, air, and sea on this planet is a paradise in and of itself. We believe that beauty can be found everywhere, and exists in every corner of the world. In reference to this recognition, we include international at the end of our designation, telling all who come across our journey that we find Earth to be an international paradise. These words not only signify our most core beliefs, but also our mission. Paradise exists on Earth. We will stop at nothing to preserve it.
OUR SYMBOLS
The Galaxy
EVOLUTION • UNIQUENESS • INSPIRATION
The Lotus
OVERCOMING ADVERSITY • REBIRTH • PURITY
The Avian
ENDURANCE • FREEDOM • ADAPTABILITY